I have recently been reading up on SEO, a dynamic and fascinating component of marketing on the Internet. SEO, for the uninitiated, stands for Search Engine Optimization. Essentially, its all about keeping up with the latest developments in search technologies and search engines with the intent to optimize your site to show up high in the SERPs (Search Engine Result Pages). There are a number of techniques, constantly evolving, and they break down into “white hat” and “black hat” where the former represents reasonable efforts that will both help your visitors and the search engines locate the right content, and the latter is all about tricking and fooling, and tripping up the search engine to give your site more preferential treatment than it really deserves. Of course, there is the grey area in between, but its really the white and the black techniques that are interesting to me. The white are something I would want to be applying to the sites I work with, and the black just for the sheer ingenuity (that, and pointing out the limitations of technology).
That brings me to the reason for this post. I recently started reading the SEO Black Hat blog, and came across a particularly juicy technique:
How to Fake a Google Page Rank 10 . . . or any PR you want
Delicios! ;-)
posted @ Thursday, December 22, 2005 9:06 AM